Misinformation and other elements in HPV vaccine tweets: an experimental comparison

• Published in: Journal of behavioral medicine Vol. 44; no. 3; pp. 310 - 319
• Main Authors: Calo, William A., Gilkey, Melissa B., Shah, Parth D., Dyer, Anne-Marie, Margolis, Marjorie A., Dailey, Susan Alton, Brewer, Noel T.
• Format: Journal Article
• Language: English
• Published: New York Springer US 01.06.2021; Springer; Springer Nature B.V
• Subjects: Adolescent; Adolescents; Between-subjects design; Communication; Factorial experiments; False information; Family Medicine; General Practice; Health aspects; Health behavior; Health Psychology; Human papillomavirus; Humans; Immunization; Medicine; Medicine & Public Health; Microblogs; Misinformation; Motivation; Papillomavirus Infections - prevention & control; Papillomavirus Vaccines; Psychological aspects; Risk perception; Social aspects; Social Media; Social networks; Storytelling; Vaccination; Vaccines; United States; Vaccine misinformation; Perceived risk; Motivation; Human papillomavirus vaccination; Social media

Our study examined how misinformation and other elements of social media messages affect antecedents to human papillomavirus (HPV) vaccination of adolescents. In 2017–2018, we randomly assigned a national sample of 1206 U.S. parents of adolescents to view one tweet using a 2 × 2 × 2 × 2 between-subj...