Investigating consumers’ experiences with community supported agriculture: Convergent parallel design methods

• Published in: PloS one Vol. 19; no. 5; p. e0303184
• Main Authors: Huang, Yuanyuan, Wang, Yuhan, Pan, Younghwan
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 13.05.2024; Public Library of Science (PLoS)
• Subjects: Agricultural industry; Agricultural practices; Agricultural production; Agriculture; Biology and Life Sciences; China; Collaboration; Community; Community involvement; Community Participation; Community supported agriculture; Computer and Information Sciences; Consumer Behavior; Consumers; Ecology and Environmental Sciences; Electronic commerce; Farmers; Farms; Female; Food; Humans; Investigations; Male; Marketing research; Medicine and Health Sciences; Methods; Online sales; People and Places; Product information; Qualitative analysis; Qualitative research; Research and Analysis Methods; Research methodology; Retention; Social aspects; Social networks; Social Sciences; Sustainable agriculture; Sustainable practices; China
• ISSN: 1932-6203; 1932-6203
• DOI: 10.1371/journal.pone.0303184

Community-supported agriculture (CSA) represents a collaborative model where local farms and community members form partnerships to facilitate the direct delivery of fresh produce from farms to consumers. This study primarily investigates the experiences of current CSA members, focusing on the key factors influencing their retention intentions. Employing a convergent parallel mixed methods approach, this study gathers and analyzes both quantitative data (such as factors affecting members’ retention intentions) and qualitative data (derived from interviews reflecting members’ perceptions of their CSA experiences). The integration of these datasets provides a comprehensive understanding of the factors that shape CSA membership dynamics. The research findings underscore that Convenience , Product Quality , and Positive Interactions are pivotal factors that contribute to members’ Intentions to continue their CSA memberships. These insights are crucial for enhancing the services provided to CSA members and hold significant implications for the broader scope of CSA membership research. This study not only fills a critical gap in understanding the Chinese CSA context but also contributes to the global discourse on sustainable agriculture practices and community engagement.