A multi-dimensional analysis of CBEC English genre variation in South Asia: Based on Daraz

• Published in: PloS one Vol. 18; no. 4; p. e0279716
• Main Author: Wang, Shuang
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 13.04.2023; Public Library of Science (PLoS)
• Subjects: Asia, Southern; Biology and Life Sciences; Brand image; Commerce; Communication; Computer and Information Sciences; Computer programs; Consumers; Culture; Customer services; Dimensional analysis; Electronic commerce; Empirical analysis; Genre; Interdisciplinary aspects; Internet software; Language; Linguistics; Management; Mathematical analysis; People and Places; Product differentiation; Product reviews; Regression Analysis; Social Sciences; Statistical analysis; Translations and translating; Variance analysis; Variation; Websites; Asia, Southern; South Asia; Bangladesh; Pakistan; Sri Lanka; China; United Kingdom; Nepal

The purpose of this study is to investigate how genres vary and figure out the factors that generate genre variation. The quantitative multi-dimensional analysis is used to examine genre variation of cross-border e-commerce English in South Asia. The texts in the observed corpus collected from four...