A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques - Khondakar, Md. Fazlul Karim; Sarowar, Md. Hasib; Chowdhury, Mehdi Hasan; Majumder, Sumit; Hossain, Md. Azad; Dewan, M. Ali Akber; Hossain, Quazi Delwar (Brain informatics, 2024)
Keywords: Advertising; Artificial Intelligence; Brain; Brain-computer interface (BCI); Cognitive Psychology; Computation by Abstract Devices; Computer Science; Consumers; Decision-making; Electroencephalography; Electroencephalography (EEG); Feature; Forecasts and trends; Health Informatics; Market strategy; Marketing; Marketing research; Neuromarketing; Neurophysiology; Neurosciences; Pre-processing; Research trend; Review; Systematic review; Target marketing; Trends; Electroencephalography (EEG); Neuromarketing; Pre-processing; Classification; Machine learning; Research trend; Brain-computer interface (BCI); Feature