Achievement of sustainable environment through effectiveness of social media in Z generation of China

• Published in: PloS one Vol. 18; no. 11; p. e0292403
• Main Authors: Chen, Bing, Madni, Ghulam Rasool
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 15.11.2023; Public Library of Science (PLoS)
• Subjects: Air quality management; Alternative energy sources; Attitude; Attitudes; Business communications; Carbon; Carbon emissions; Carbon footprint; China; Climate change; Collaboration; Consciousness; Consumer behavior; Consumers; Consumption; Consumption patterns; Digital media; Ecolabeling; Economic aspects; Emissions; Emissions (Pollution); Energy consumption; Environmental aspects; Environmental impact; Humans; Influence; Intention; Marketing research; Natural resources; Popularity; Purchase intention; Renewable resources; Social behavior; Social Media; Social networks; Statistical analysis; Sustainability; Sustainable development; China

Social media is emerged as a powerful communication tool over the past ten years. The Z generation’s green buying habits and purchase intentions are being reshaped by social media, which is helping to advance the development of a sustainable environment. The consumption of non-organic products has r...