北京市消费者对农产品质量安全风险交流的诉求调查研究

目的全面了解北京市消费者对当前农产品质量安全风险交流现状的满意度及交流内容、信息发布主体、信息发布渠道的基本诉求,有针对性地提出有效的风险交流策略。方法随机对北京市450名消费者开展了问卷调查,主要采用了描述性统计分析、SPSS相关分析、差异性分析。结果除了性别,不同年龄、职业、学历、月收入被调查者在满意度及最信任信息发布主体方面均存在显著差异;风险防控科普知识、风险监测评估的相关情况、风险管理的政策法规、企业风险控制措施、国内外有关的食品安全标准与满意度均无显著相关性,热点问题的专业性解读、风险对健康的影响与满意度具有显著负相关性;政府权威部门及电视科普节目是信任度最高的信息发布主体和交流渠...

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Bibliographic Details
Published in食品安全质量检测学报 Vol. 8; no. 1; pp. 318 - 323
Main Author 张星联 张慧媛
Format Journal Article
LanguageChinese
Published 中国农业科学研究院农业质量标准与检测技术研究所,农业部农产品质量安全重点实验室,北京100081%太原市迎泽区食品药品监督管理局,太原,030045 2017
Subjects
农产品质量安全
满意度
诉求
风险交流
满意度
risk communication
农产品质量安全
诉求
风险交流
satisfaction
demand
agricultural products quality and safety
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Summary:目的全面了解北京市消费者对当前农产品质量安全风险交流现状的满意度及交流内容、信息发布主体、信息发布渠道的基本诉求,有针对性地提出有效的风险交流策略。方法随机对北京市450名消费者开展了问卷调查,主要采用了描述性统计分析、SPSS相关分析、差异性分析。结果除了性别,不同年龄、职业、学历、月收入被调查者在满意度及最信任信息发布主体方面均存在显著差异;风险防控科普知识、风险监测评估的相关情况、风险管理的政策法规、企业风险控制措施、国内外有关的食品安全标准与满意度均无显著相关性,热点问题的专业性解读、风险对健康的影响与满意度具有显著负相关性;政府权威部门及电视科普节目是信任度最高的信息发布主体和交流渠道。结论本文提出了两点提升风险交流效果的建议：细化风险交流主体,优选风险交流策略;增加风险交流强度,调整风险交流方式。
Bibliography:11-5956/TS
ZHANG Xing-Lian1,ZHANG Hui-Yuan2（1. Institute of Quality Standards ＆ Testing Technology for Agro-Products, Chinese Academy of Agricultural Sciences, Key Laboratory of Agro-food Safety and Quality, Ministry of Agriculture, Beijing 100081, China; 2. Taiyuan Food and Drug Administration, Taiyuan 030045, China）
Objective To comprehensively understand the consumers＇ satisfaction with the present situation of agricultural product quality and safety risk communication, the basic demands of the main body of information distribution and information distribution channels, and put forward effective risk communication strategies in a targeted way. Methods Four hundred and fifty consumers were selected to answer the question investigation in Beijing randomly, and descriptive statistical analysis, correlation analysis, and difference analysis were used in this study. Results There were significant differences in consumer satisfaction and the most trusted body of information distribution among different age, occupa
ISSN:2095-0381