Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data - Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. (Rik) (Management science, 2013)
Keywords: Acquisitions; Analysis; comparison websites; Consumers; Decision making; Electronic commerce; Eye; Eye movements; eye tracking; gaze cascade; hierarchical hidden Markov model; Information; information acquisition; Information processing; Internet; Markov analysis; Markov processes; Movements; online choice; Online shopping; process data; Strategic planning; Studies; Websites