Bidirectional associations between descriptive and injunctive norms

• Published in: Organizational behavior and human decision processes Vol. 129; pp. 59 - 69
• Main Authors: Eriksson, Kimmo, Strimling, Pontus, Coultas, Julie C.
• Format: Journal Article
• Language: English
• Published: New York Elsevier Inc 01.07.2015; Elsevier Science Publishing Company, Inc
• Subjects: Automatic association; Cognition & reasoning; Conformity; Descriptive norms; Frequency dependence; Implicit association test; Injunctive norms; matematik/tillämpad matematik; Mathematics/Applied Mathematics; Moral judgments; Morality; Norms; Priming; Recall; Social influence; Social norms; Social sciences; Studies; Social influence; Frequency dependence; Injunctive norms; Automatic association; Descriptive norms; Priming; Recall; Conformity; Moral judgments; Implicit association test

•There is a strong automatic association between descriptive and injunctive concepts, such as “common” and “moral”.•Also explicit inferences between norm types strongly link what is common with what you ought to do.•In recall of social norms, descriptive and injunctive information are often mixed up...