How artificial intelligence will change the future of marketing

• Published in: Journal of the Academy of Marketing Science Vol. 48; no. 1; pp. 24 - 42
• Main Authors: Davenport, Thomas, Guha, Abhijit, Grewal, Dhruv, Bressgott, Timna
• Format: Journal Article
• Language: English
• Published: New York Springer US 01.01.2020; Springer; Springer Nature B.V
• Subjects: Artificial intelligence; Business and Management; Case studies; Conceptual/Theoretical Paper; Influence; Market strategy; Marketing; Marketing industry; Social Sciences; Technology application; Transportation industry; United States; Privacy; Ethics; Artificial intelligence; Bias; Marketing strategy; Robots

In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional framework for understanding the impact of AI in...