How artificial intelligence will change the future of marketing - Davenport, Thomas; Guha, Abhijit; Grewal, Dhruv; Bressgott, Timna (Journal of the Academy of Marketing Science, 2020)
Keywords: Artificial intelligence; Business and Management; Case studies; Conceptual/Theoretical Paper; Influence; Market strategy; Marketing; Marketing industry; Social Sciences; Technology application; Transportation industry; United States; Privacy; Ethics; Artificial intelligence; Bias; Marketing strategy; Robots