APA (7th ed.) Citation

Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial intelligence will change the future of marketing. Journal of the Academy of Marketing Science, 48(1), 24-42. https://doi.org/10.1007/s11747-019-00696-0

Chicago Style (17th ed.) Citation

Davenport, Thomas, Abhijit Guha, Dhruv Grewal, and Timna Bressgott. "How Artificial Intelligence Will Change the Future of Marketing." Journal of the Academy of Marketing Science 48, no. 1 (2020): 24-42. https://doi.org/10.1007/s11747-019-00696-0.

MLA (9th ed.) Citation

Davenport, Thomas, et al. "How Artificial Intelligence Will Change the Future of Marketing." Journal of the Academy of Marketing Science, vol. 48, no. 1, 2020, pp. 24-42, https://doi.org/10.1007/s11747-019-00696-0.