Self-Selection and Information Role of Online Product Reviews - Li, Xinxin; Hitt, Lorin M (Information systems research, 2008)
Keywords: Analysis; Bestselling books; Bias; Consumer behavior; consumer heterogeneity; Consumer research; Consumerism; Consumers; Decision-making; Direct sales; herding; Information storage and retrieval systems; Internet resources; Literature; Market strategy; online product reviews; Product choice; Product reviews; Retail trade; Sales growth; self-selection; Studies; Sumer; The Interplay Between Digital and Social Networks; United States