The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions - Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell (Journal of the Academy of Marketing Science, 2015)
Keywords: Analysis; Attitudes; Business and Management; Consumer behavior; Consumers; Corporate social responsibility; Emotions; Empathy; Green marketing; Hypotheses; Marketing; Mediators; Morality; Original Empirical Research; Perceptions; Social justice; Social responsibility; Social Sciences; Stakeholders; Studies; Values; United States; Anger; Gratitude; Corporate social responsibility; Moral emotions; Disgust; Contempt; Green marketing; Empathy