Novelty and Collective Attention
The subject of collective attention is central to an information age where millions of people are inundated with daily messages. It is thus of interest to understand how attention to novel items propagates and eventually fades among large populations. We have analyzed the dynamics of collective atte...
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| Published in | Proceedings of the National Academy of Sciences - PNAS Vol. 104; no. 45; pp. 17599 - 17601 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
United States
National Academy of Sciences
06.11.2007
National Acad Sciences |
| Subjects | |
| Online Access | Get full text |
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| Abstract | The subject of collective attention is central to an information age where millions of people are inundated with daily messages. It is thus of interest to understand how attention to novel items propagates and eventually fades among large populations. We have analyzed the dynamics of collective attention among 1 million users of an interactive web site, digg.com, devoted to thousands of novel news stories. The observations can be described by a dynamical model characterized by a single novelty factor. Our measurements indicate that novelty within groups decays with a stretched-exponential law, suggesting the existence of a natural time scale over which attention fades. |
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| AbstractList | The subject of collective attention is central to an information age where millions of people are inundated with daily messages. It is thus of interest to understand how attention to novel items propagates and eventually fades among large populations. We have analyzed the dynamics of collective attention among 1 million users of an interactive web site, digg.com, devoted to thousands of novel news stories. The observations can be described by a dynamical model characterized by a single novelty factor. Our measurements indicate that novelty within groups decays with a stretched-exponential law, suggesting the existence of a natural time scale over which attention fades. The subject of collective attention is central to an information age where millions of people are inundated with daily messages. It is thus of interest to understand how attention to novel items propagates and eventually fades among large populations. We have analyzed the dynamics of collective attention among 1 million users of an interactive web site, digg.com, devoted to thousands of novel news stories. The observations can be described by a dynamical model characterized by a single novelty factor. Our measurements indicate that novelty within groups decays with a stretched-exponential law, suggesting the existence of a natural time scale over which attention fades.The subject of collective attention is central to an information age where millions of people are inundated with daily messages. It is thus of interest to understand how attention to novel items propagates and eventually fades among large populations. We have analyzed the dynamics of collective attention among 1 million users of an interactive web site, digg.com, devoted to thousands of novel news stories. The observations can be described by a dynamical model characterized by a single novelty factor. Our measurements indicate that novelty within groups decays with a stretched-exponential law, suggesting the existence of a natural time scale over which attention fades. The subject of collective attention is central to an information age where millions of people are inundated with daily messages. It is thus of interest to understand how attention to novel items propagates and eventually fades among large populations. We have analyzed the dynamics of collective attention among 1 million users of an interactive web site, digg.com, devoted to thousands of novel news stories. The observations can be described by a dynamical model characterized by a single novelty factor. Our measurements indicate that novelty within groups decays with a stretched-exponential law, suggesting the existence of a natural time scale over which attention fades. economics of attention information access The subject of collective attention is central to an information age where millions of people are inundated with daily messages. It is thus of interest to understand how attention to novel items propagates and eventually fades among large populations. We have analyzed the dynamics of collective attention among 1 million users of an interactive web site, digg.com, devoted to thousands of novel news stories. The observations can be described by a dynamical model characterized by a single novelty factor. Our measurements indicate that novelty within groups decays with a stretched-exponential law, suggesting the existence of a natural time scale over which attention fades. [PUBLICATION ABSTRACT] |
| Author | Wu, Fang Huberman, Bernardo A. |
| Author_xml | – sequence: 1 givenname: Fang surname: Wu fullname: Wu, Fang – sequence: 2 givenname: Bernardo A. surname: Huberman fullname: Huberman, Bernardo A. |
| BackLink | https://www.ncbi.nlm.nih.gov/pubmed/17962416$$D View this record in MEDLINE/PubMed |
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| References | e_1_3_3_6_2 e_1_3_3_5_2 e_1_3_3_8_2 e_1_3_3_9_2 Kahneman D (e_1_3_3_1_2) 1973 Pashler HE (e_1_3_3_2_2) 1998 e_1_3_3_4_2 Embrechts P (e_1_3_3_7_2) 1984; 68 e_1_3_3_3_2 e_1_3_3_10_2 15084813 - Brain Behav Evol. 2004;63(4):197-210 17268455 - Nature. 2007 Feb 1;445(7127):489 |
| References_xml | – ident: e_1_3_3_4_2 doi: 10.1159/000076781 – volume: 68 start-page: 2 year: 1984 ident: e_1_3_3_7_2 publication-title: Probability Theory Relat Fields – ident: e_1_3_3_9_2 doi: 10.1051/jp1:1997114 – volume-title: Attention and Effort year: 1973 ident: e_1_3_3_1_2 – ident: e_1_3_3_3_2 doi: 10.1177/002224379903600403 – volume-title: The Psychology of Attention year: 1998 ident: e_1_3_3_2_2 – ident: e_1_3_3_10_2 doi: 10.1038/445489a – ident: e_1_3_3_5_2 doi: 10.1016/j.jmoneco.2006.03.001 – ident: e_1_3_3_6_2 doi: 10.1016/j.jet.2005.12.001 – ident: e_1_3_3_8_2 doi: 10.1063/1.440530 – reference: 15084813 - Brain Behav Evol. 2004;63(4):197-210 – reference: 17268455 - Nature. 2007 Feb 1;445(7127):489 |
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| Snippet | The subject of collective attention is central to an information age where millions of people are inundated with daily messages. It is thus of interest to... |
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| SubjectTerms | Advertising research Attention - physiology Cognition & reasoning Dynamic modeling dynamic models Exploratory Behavior - physiology Fall lines Habituation Humans Information Logarithms Measurement memory Models, Psychological people perceptions (cognitive) Population Density Sample mean Sample variance Social Behavior Social Sciences Viral marketing |
| Title | Novelty and Collective Attention |
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