Resource interaction: Key concepts, relations and representations

• Published in: Industrial marketing management Vol. 105; pp. 48 - 59
• Main Authors: Prenkert, Frans, Hedvall, Klas, Hasche, Nina, Eklinder Frick, Jens, Abrahamsen, Morten H., Aramo-Immonen, Heli, Baraldi, Enrico, Bocconcelli, Roberta, Harrison, Debbie, Huang, Lei, Huemer, Lars, Kask, Johan, Landqvist, Maria, Pagano, Alessandro, Perna, Andrea, Poblete, León, Ratajczak-Mrozek, Milena, Wagrell, Sofia
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.08.2022
• Subjects: Business relationships and networks; Business Studies; Företagsekonomi; IMP; Resource interaction; Resource interaction approach (RIA); Resources; Value; Value Resource interaction IMP Resource interaction approach (RIA); Value; Resources; Resource interaction approach (RIA); Resource interaction; Business relationships and networks; IMP

Value co-creation is a core focus area in both B2B marketing and strategy research, necessitating resource utilization within and across organizational boundaries. In the Industrial Marketing and Purchasing (IMP) group, scholars have focused on the interactions among resources as one important way t...