APA (7th ed.) Citation

Cao, J., Zhong, L., Liu, D., Zhang, G., & Shang, M. (2024). Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload. PloS one, 19(9), e0305585. https://doi.org/10.1371/journal.pone.0305585

Chicago Style (17th ed.) Citation

Cao, Junwei, Lingling Zhong, Dong Liu, Guihua Zhang, and Meng Shang. "Offense and Defense Between Streamers and Customers in Live Commerce Marketing: Protection Motivation and Information Overload." PloS One 19, no. 9 (2024): e0305585. https://doi.org/10.1371/journal.pone.0305585.

MLA (9th ed.) Citation

Cao, Junwei, et al. "Offense and Defense Between Streamers and Customers in Live Commerce Marketing: Protection Motivation and Information Overload." PloS One, vol. 19, no. 9, 2024, p. e0305585, https://doi.org/10.1371/journal.pone.0305585.