APA (7th ed.) Citation

Kim, J., Baek, Y., & Choi, Y. H. (2012). The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad. Journal of advertising, 41(2), 77-96. https://doi.org/10.2753/JOA0091-3367410206

Chicago Style (17th ed.) Citation

Kim, Jooyoung, Youngshim Baek, and Yang Ho Choi. "The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad." Journal of Advertising 41, no. 2 (2012): 77-96. https://doi.org/10.2753/JOA0091-3367410206.

MLA (9th ed.) Citation

Kim, Jooyoung, et al. "The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad." Journal of Advertising, vol. 41, no. 2, 2012, pp. 77-96, https://doi.org/10.2753/JOA0091-3367410206.