Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying - Li, Jing; Yang, Ruirui; Cui, JunJie; Guo, Yongyu (Psychology research and behavior management, 2019)
Keywords: College students; Consumers; E-commerce; Electronic commerce; Emotions; Imagination; Impulse buying; Intelligence tests; Materialism; mental simulation; moderation; online impulsive buying; Online shopping; Original Research; Purchasing; Shopping; Studies; China; mental simulation; online impulsive buying; materialism; moderation