Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

• Published in: Journal of the Academy of Marketing Science Vol. 48; no. 4; pp. 649 - 669
• Main Authors: Blut, Markus, Wang, Cheng
• Format: Journal Article
• Language: English
• Published: New York Springer US 01.07.2020; Springer; Springer Nature B.V
• Subjects: Business and Management; Consumer behavior; Marketing; Marketing research; Meta-analysis; Purchase intention; Review Paper; Social Sciences; Structural equation modeling; Systematic review; Technological literacy; Technology Acceptance Model; Technology application; United Kingdom; Technology acceptance; Technology readiness; Hierarchical linear meta-analysis; Quality–value–satisfaction chain; Structural equation modeling; Meta-analysis

The technology readiness (TR) index aims to better understand people’s propensity to embrace and use cutting-edge technologies. The initial TR construct considers four dimensions—innovativeness, optimism, insecurity, and discomfort—that collectively explain technology usage. The present meta-analysi...