I do not want to set my own price! Indirect effects of emotions and moderation effects of skepticism explain reduced use intentions towards participative pricing models

• Published in: PloS one Vol. 18; no. 2; p. e0275499
• Main Authors: Wittstock-Lang, Regina, Bekk, Magdalena, Spörrle, Matthias
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 14.02.2023; Public Library of Science (PLoS)
• Subjects: Affect (Psychology); Attitudes; Auctions; Biology and Life Sciences; Business; Comparative analysis; Computer and Information Sciences; Consumers; Costs and Cost Analysis; Customer satisfaction; Customer services; Discounts; Economic aspects; Emotional factors; Emotions; Engineering and Technology; Evaluation; Humans; Intention; Internet; Marketing research; Modelling; Pricing; Research and Analysis Methods; Service introduction; Skepticism; Social Sciences; Variables; Germany

Participative pricing models (i.e., auction, reverse auction, pay-what-you-want) have grown in importance compared to classical, non-participative pricing models (i.e., fixed price, discount). This study examined (1) relative use intentions regarding different (non-) participative pricing models, (2...