I do not want to set my own price! Indirect effects of emotions and moderation effects of skepticism explain reduced use intentions towards participative pricing models - Wittstock-Lang, Regina; Bekk, Magdalena; Spörrle, Matthias (PloS one, 2023)
Keywords: Affect (Psychology); Attitudes; Auctions; Biology and Life Sciences; Business; Comparative analysis; Computer and Information Sciences; Consumers; Costs and Cost Analysis; Customer satisfaction; Customer services; Discounts; Economic aspects; Emotional factors; Emotions; Engineering and Technology; Evaluation; Humans; Intention; Internet; Marketing research; Modelling; Pricing; Research and Analysis Methods; Service introduction; Skepticism; Social Sciences; Variables; Germany