The effectiveness of health animations in audiences with different health literacy levels: an experimental study

• Published in: Journal of medical Internet research Vol. 17; no. 1; p. e11
• Main Authors: Meppelink, Corine S, van Weert, Julia C M, Haven, Carola J, Smit, Edith G
• Format: Journal Article
• Language: English
• Published: Canada Journal of Medical Internet Research 01.01.2015; Gunther Eysenbach MD MPH, Associate Professor; JMIR Publications Inc; JMIR Publications
• Subjects: Aged; Animation; Attitudes; Audiences; Audiovisual Aids; Cancer; Cognitive load; Colorectal cancer; Colorectal Neoplasms - diagnosis; Communication; Comprehension; Computer Graphics; Diagnosis; Early Detection of Cancer; Female; Health education; Health information; Health Literacy; Health Promotion - methods; Health status; Humans; Hypotheses; Illustrations; Information processing; Internet; Male; Mediation; Medical Illustration; Medical screening; Mental Recall; Middle Aged; Original Paper; Patient Acceptance of Health Care; Recall; Websites; Netherlands; cancer screening; colorectal cancer; memory; health literacy; attitudes; reading; audiovisual media; medical illustration; prevention; animation

Processing Web-based health information can be difficult, especially for people with low health literacy. Presenting health information in an audiovisual format, such as animation, is expected to improve understanding among low health literate audiences. The aim of this paper is to investigate what...