Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study

• Published in: Journal of medical Internet research Vol. 14; no. 1; p. e20
• Main Authors: Fenner, Yeshe, Garland, Suzanne M, Moore, Elya E, Jayasinghe, Yasmin, Fletcher, Ashley, Tabrizi, Sepehr N, Gunasekaran, Bharathy, Wark, John D
• Format: Journal Article
• Language: English
• Published: Canada Gunther Eysenbach MD MPH, Associate Professor 01.02.2012; Gunther Eysenbach; JMIR Publications
• Subjects: Adolescent; Adult; Advertisements; Advertising; Advertising campaigns; Age; Age distribution; Bids; Body mass index; Cities; Communications technology; Cost analysis; Demographics; Feasibility; Feasibility Studies; Fees & charges; Female; Females; Gender; Geographic distribution; Health; Health Services Research; Higher education; Humans; Information technology; Internet; Internet access; Medical research; Networking; Original Paper; Participation; Polls & surveys; Recruitment; Social Networking; Social networks; Social research; Young Adult; Young adults; Young women; Youth; Australia; United States > US

Recruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. To assess the feasibility of recruiting young females using targeted advertising on the so...