Managing new and differentiated remanufactured products

We study a firm that makes new products in the first period and uses returned cores to make remanufactured products (along with new products) in future periods. The remanufactured product is differentiated from the new product, so the firm needs to choose differentiated prices. We analyze the monopo...

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Published inEuropean journal of operational research Vol. 203; no. 2; pp. 370 - 379
Main Authors Ferrer, Geraldo, Swaminathan, Jayashankar M.
Format Journal Article
LanguageEnglish
Published Amsterdam Elsevier B.V 01.06.2010
Elsevier
Elsevier Sequoia S.A
SeriesEuropean Journal of Operational Research
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Abstract We study a firm that makes new products in the first period and uses returned cores to make remanufactured products (along with new products) in future periods. The remanufactured product is differentiated from the new product, so the firm needs to choose differentiated prices. We analyze the monopoly environment in two-period, multi-period (three, four and five) and infinite planning horizons, and characterize the optimal remanufacturing and pricing strategy for the firm. In the process, we identify remanufacturing savings thresholds that determine the production and pricing strategy for the firm. Among other results, we find—counter to intuition—that in a finite-horizon, multi-period setting, the optimal policy is not necessarily monotone in remanufacturing savings.
AbstractList We study a firm that makes new products in the first period and uses returned cores to make remanufactured products (along with new products) in future periods. The remanufactured product is differentiated from the new product, so the firm needs to choose differentiated prices. We analyze the monopoly environment in two-period, multi-period (three, four and five) and infinite planning horizons, and characterize the optimal remanufacturing and pricing strategy for the firm. In the process, we identify remanufacturing savings thresholds that determine the production and pricing strategy for the firm. Among other results, we find--counter to intuition--that in a finite-horizon, multi-period setting, the optimal policy is not necessarily monotone in remanufacturing savings.
We study a firm that makes new products in the first period and uses returned cores to make remanufactured products (along with new products) in future periods. The remanufactured product is differentiated from the new product, so the firm needs to choose differentiated prices. We analyze the monopoly environment in two-period, multi-period (three, four and five) and infinite planning horizons, and characterize the optimal remanufacturing and pricing strategy for the firm. In the process, we identify remanufacturing savings thresholds that determine the production and pricing strategy for the firm. Among other results, we find - counter to intuition - that in a finite-horizon, multi-period setting, the optimal policy is not necessarily monotone in remanufacturing savings. [PUBLICATION ABSTRACT]
Author Ferrer, Geraldo
Swaminathan, Jayashankar M.
Author_xml – sequence: 1
  givenname: Geraldo
  surname: Ferrer
  fullname: Ferrer, Geraldo
  email: gferrer@nps.edu
  organization: Graduate School of Business and Public Policy, Naval Postgraduate School, Monterey, CA 93943-5103, United States
– sequence: 2
  givenname: Jayashankar M.
  surname: Swaminathan
  fullname: Swaminathan, Jayashankar M.
  organization: Kenan-Flagler Business School, The University of North Carolina at Chapel Hill, Chapel Hill, NC 27599-3490, United States
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Issue 2
Keywords Differentiated products
Monopoly
Multi-period horizon
Remanufacturing
Product portfolio
New product
Optimal policy
Monopole
Finite horizon
Optimal strategy
Product structure
Pricing
Infinite horizon
Planning
Recycling
Firm strategy
Language English
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Snippet We study a firm that makes new products in the first period and uses returned cores to make remanufactured products (along with new products) in future...
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SubjectTerms Applied sciences
Differentiated products
Exact sciences and technology
Firm modelling
Monopolies
Monopoly
Multi-period horizon
Operational research and scientific management
Operational research. Management science
Operations research
Pricing policies
Product development
Product differentiation
Product portfolio
Remanufacturing
Remanufacturing Differentiated products Monopoly Product portfolio Multi-period horizon
Studies
Title Managing new and differentiated remanufactured products
URI https://dx.doi.org/10.1016/j.ejor.2009.08.007
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Volume 203
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