Organizing for digital servitization: A service ecosystem perspective

• Published in: Journal of business research Vol. 104; pp. 450 - 460
• Main Authors: Sklyar, Alexey, Kowalkowski, Christian, Tronvoll, Bård, Sörhammar, David
• Format: Journal Article
• Language: English
• Published: Elsevier Inc 01.11.2019
• Subjects: Business Administration; Centralization; Digitalization; Digitization; Företagsekonomi; Integration; Service ecosystem; Servitization; Centralization; Service ecosystem; Digitalization; Digitization; Integration; Servitization

Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 ma...