Organizing for digital servitization: A service ecosystem perspective
Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 ma...
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| Published in | Journal of business research Vol. 104; pp. 450 - 460 |
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| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
Elsevier Inc
01.11.2019
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| Subjects | |
| Online Access | Get full text |
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| Abstract | Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms in terms of digital service-led growth and associated ecosystem-related activities. The study disentangles underlying processes of organizational change in the ecosystem and suggests that within-firm centralization and integration play a key role in the capacity to organize for digital servitization. For managers, the findings highlight the need to foster service-centricity in order to take full advantage of digitalization beyond purely technological benefits. |
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| AbstractList | Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms in terms of digital service-led growth and associated ecosystem-related activities. The study disentangles underlying processes of organizational change in the ecosystem and suggests that within-firm centralization and integration play a key role in the capacity to organize for digital servitization. For managers, the findings highlight the need to foster service-centricity in order to take full advantage of digitalization beyond purely technological benefits. Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms in terms of digital service-led growth and associated ecosystem-related activities. The study disentangles underlying processes of organizational change in the ecosystem and suggests that within-firm centralization and integration play a key role in the capacity to organize for digital servitization. For managers, the findings highlight the need to foster service-centricity in order to take full advantage of digitalization beyond purely technological benefits. |
| Author | Kowalkowski, Christian Sörhammar, David Tronvoll, Bård Sklyar, Alexey |
| Author_xml | – sequence: 1 givenname: Alexey orcidid: 0000-0002-5483-1745 surname: Sklyar fullname: Sklyar, Alexey email: alexey.sklyar@liu.se organization: Department of Management and Engineering, Linköping University, 581 83 Linköping, Sweden – sequence: 2 givenname: Christian orcidid: 0000-0002-4081-9737 surname: Kowalkowski fullname: Kowalkowski, Christian email: christian.kowalkowski@liu.se organization: Department of Management and Engineering, Linköping University, 581 83 Linköping, Sweden – sequence: 3 givenname: Bård orcidid: 0000-0002-5605-9285 surname: Tronvoll fullname: Tronvoll, Bård email: bard@tronvoll.no organization: Inland Norway University of Applied Sciences, 2418 Elverum, Norway – sequence: 4 givenname: David surname: Sörhammar fullname: Sörhammar, David email: david.sorhammar@sbs.su.se organization: Stockholm Business School, Stockholm University, 106 91 Stockholm, Sweden |
| BackLink | https://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-71506$$DView record from Swedish Publication Index https://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-154501$$DView record from Swedish Publication Index https://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-175012$$DView record from Swedish Publication Index |
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| ContentType | Journal Article |
| Copyright | 2019 The Authors |
| Copyright_xml | – notice: 2019 The Authors |
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| SubjectTerms | Business Administration Centralization Digitalization Digitization Företagsekonomi Integration Service ecosystem Servitization |
| Title | Organizing for digital servitization: A service ecosystem perspective |
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