Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments - Huang, Ni; Burtch, Gordon; Gu, Bin; Hong, Yili; Liang, Chen; Wang, Kanliang; Fu, Dongpu; Yang, Bo (Management science, 2019)
Keywords: Altruism; Analysis; Content management; Cooperation; Crowdsourcing; Egoism; Feedback; Feedback (Psychology); Feedback control systems; gender; Individualism; Intervention; performance feedback; randomized field experiment; social value orientation theory; Social values; User generated content; Value orientations; China