Visual Biases in Decision Making

• Published in: Review of agricultural economics Vol. 40; no. 4; pp. 523 - 537
• Main Authors: Orquin, Jacob L, Perkovic, Sonja, Grunert, Klaus G
• Format: Journal Article
• Language: English
• Published: Cary John Wiley & Sons, Inc 01.12.2018
• Subjects: Bias; Decision making; Eye movements

We review research on eye movements in decision making and show that decision makers are subject to several visual biases such as the size, salience, position, emotional valence, predictability, and number of information elements. These biases lead decision makers to allocate their attention in ways...