Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets

• Published in: Information systems research Vol. 19; no. 3; pp. 291 - 313
• Main Authors: Forman, Chris, Ghose, Anindya, Wiesenfeld, Batia
• Format: Journal Article
• Language: English
• Published: Linthicum INFORMS 01.09.2008; The Institute for Operations Research and the Management Sciences (INFORMS); Institute for Operations Research and the Management Sciences
• Subjects: Communities; Community; Community identity; Conformity; Consumers; Correlation analysis; Customer relations; digital markets; Electronic commerce; Electronics industry; Geodetic position; Heuristics; identity disclosure; information processing; Information storage and retrieval systems; Internet retailing; Literary criticism; Names; Online communities; Online identity; online reviews; Product reviews; Regression analysis; Social identity; Studies; User generated content; Virtual communities; United States; United States > US

Consumer-generated product reviews have proliferated online, driven by the notion that consumers' decision to purchase or not purchase a product is based on the positive or negative information about that product they obtain from fellow consumers. Using research on information processing as a f...