APA (7th ed.) Citation

Bampo, M., Ewing, M. T., Mather, D. R., Stewart, D., & Wallace, M. (2008). The Effects of the Social Structure of Digital Networks on Viral Marketing Performance. Information systems research, 19(3), 273-290. https://doi.org/10.1287/isre.1070.0152

Chicago Style (17th ed.) Citation

Bampo, Mauro, Michael T. Ewing, Dineli R. Mather, David Stewart, and Mark Wallace. "The Effects of the Social Structure of Digital Networks on Viral Marketing Performance." Information Systems Research 19, no. 3 (2008): 273-290. https://doi.org/10.1287/isre.1070.0152.

MLA (9th ed.) Citation

Bampo, Mauro, et al. "The Effects of the Social Structure of Digital Networks on Viral Marketing Performance." Information Systems Research, vol. 19, no. 3, 2008, pp. 273-290, https://doi.org/10.1287/isre.1070.0152.