A Theory of Framing and Opinion Formation in Competitive Elite Environments

• Published in: Journal of communication Vol. 57; no. 1; pp. 99 - 118
• Main Authors: Chong, Dennis, Druckman, James N.
• Format: Journal Article
• Language: English
• Published: Malden, USA Blackwell Publishing Inc 01.03.2007; Oxford University Press
• Subjects: Communication; Communication research; Elites; Language use; Media; Media coverage; News media; Politics; Public opinion

Public opinion often depends on how elites choose to frame issues. For example, citizens’ opinions about a Ku Klux Klan rally may depend on whether elites frame the event as a free‐speech issue or a public safety issue. Past research has focused largely on documenting the size of framing effects in...