Evaluating Consumer Preferences for Organic Food Production Standards
In 21st century agriculture, standards are increasingly used to define new food products, such as organic food and fair trade. In some cases these standards are privately determined but in other cases they have been established by governments. Indeed, the Government of Canada recently announced its...
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| Published in | Canadian journal of agricultural economics Vol. 57; no. 1; pp. 99 - 117 |
|---|---|
| Main Authors | , , |
| Format | Journal Article |
| Language | English |
| Published |
Malden, USA
Blackwell Publishing Inc
01.03.2009
Agricultural Institute of Canada |
| Subjects | |
| Online Access | Get full text |
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| Abstract | In 21st century agriculture, standards are increasingly used to define new food products, such as organic food and fair trade. In some cases these standards are privately determined but in other cases they have been established by governments. Indeed, the Government of Canada recently announced its organic food regulations. A key dimension of the policy process involves choosing which standards are to be used to govern the production of organic food. Unfortunately, decision makers faced with these choices know very little about how the public values the various standards that could be used to define organic. This study evaluates Canadian consumers' preferences for different organic standards. Standards pertaining to pesticide-residue testing, product origin specifications, the standard setting agency, and standard monitoring agency are evaluated using a conjoint method. Key results suggest that consumers place a high value on a pesticide standard that involves regular testing of the end product and that they prefer an organic food standard to include a rule that limits where the good is produced. En agriculture en ce 21e siècle, des normes sont de plus en plus utilisées pour définir de nouveaux produits alimentaires tels que les aliments biologiques et les aliments issus du commerce équitable. Dans certains cas, ces normes sont établies par des organismes privés, et dans d'autres cas, elles sont établies par les gouvernements. Dernièrement, le gouvernement du Canada a annoncé son Règlement sur les produits biologiques. Un élément clé du processus d'élaboration des politiques consiste à choisir les normes qui s'appliqueront à la production d'aliments biologiques. Malheureusement, les décideurs à qui reviennent ces choix en savent très peu sur les valeurs que le public accorde aux diverses normes qui pourraient être utilisées pour définir le terme «biologique». La présente étude évalue les préférences des consommateurs canadiens concernant les diverses normes sur les produits biologiques. Les normes sur l'analyse des résidus de pesticides, les spécifications sur l'origine du produit, les organismes de normalisation et les organismes de surveillance sont évaluées à l'aide d'une méthode conjointe. Les résultats fondamentaux montrent que les consommateurs accordent une grande importance à une norme sur les pesticides qui exige des analyses régulières du produit final et qu'ils préfèrent une norme sur les aliments biologiques qui inclut un règlement sur l'origine du produit. |
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| AbstractList | In 21st century agriculture, standards are increasingly used to define new food products, such as organic food and fair trade. In some cases these standards are privately determined but in other cases they have been established by governments. Indeed, the Government of Canada recently announced its organic food regulations. A key dimension of the policy process involves choosing which standards are to be used to govern the production of organic food. Unfortunately, decision makers faced with these choices know very little about how the public values the various standards that could be used to define organic. This study evaluates Canadian consumers' preferences for different organic standards. Standards pertaining to pesticide‐residue testing, product origin specifications, the standard setting agency, and standard monitoring agency are evaluated using a conjoint method. Key results suggest that consumers place a high value on a pesticide standard that involves regular testing of the end product and that they prefer an organic food standard to include a rule that limits where the good is produced.
En agriculture en ce 21
e
siècle, des normes sont de plus en plus utilisées pour définir de nouveaux produits alimentaires tels que les aliments biologiques et les aliments issus du commerce équitable. Dans certains cas, ces normes sont établies par des organismes privés, et dans d'autres cas, elles sont établies par les gouvernements. Dernièrement, le gouvernement du Canada a annoncé son Règlement sur les produits biologiques. Un élément clé du processus d'élaboration des politiques consiste à choisir les normes qui s'appliqueront à la production d'aliments biologiques. Malheureusement, les décideurs à qui reviennent ces choix en savent très peu sur les valeurs que le public accorde aux diverses normes qui pourraient être utilisées pour définir le terme «biologique». La présente étude évalue les préférences des consommateurs canadiens concernant les diverses normes sur les produits biologiques. Les normes sur l'analyse des résidus de pesticides, les spécifications sur l'origine du produit, les organismes de normalisation et les organismes de surveillance sont évaluées à l'aide d'une méthode conjointe. Les résultats fondamentaux montrent que les consommateurs accordent une grande importance à une norme sur les pesticides qui exige des analyses régulières du produit final et qu'ils préfèrent une norme sur les aliments biologiques qui inclut un règlement sur l'origine du produit. In 21st century agriculture, standards are increasingly used to define new food products, such as organic food and fair trade. In some cases these standards are privately determined but in other cases they have been established by governments. Indeed, the Government of Canada recently announced its organic food regulations. A key dimension of the policy process involves choosing which standards are to be used to govern the production of organic food. Unfortunately, decision makers faced with these choices know very little about how the public values the various standards that could be used to define organic. This study evaluates Canadian consumers' preferences for different organic standards. Standards pertaining to pesticide-residue testing, product origin specifications, the standard setting agency, and standard monitoring agency are evaluated using a conjoint method. Key results suggest that consumers place a high value on a pesticide standard that involves regular testing of the end product and that they prefer an organic food standard to include a rule that limits where the good is produced. En agriculture en ce 21e siecle, des normes sont de plus en plus utilisees pour definir de nouveaux produits alimentaires tels que les aliments biologiques et les aliments issus du commerce equitable. Dans certains cos, ces normes sont etabliespar des organismes prives, et dans d'autres cas, elles sont etabliespar les gouvernements. Dernierement, le gouvernement du Canada a annonce son Reglement sur les produits biologiques. Un element cle duprocessus d'elaboration despolitiques consiste a choisir les normes qui s 'appliqueront a la production d'aliments biologiques. Malheureusement, les decideurs a qui reviennent ces choix en savent trespeu sur les valeurs que le public accorde aux diverses normes qui pourraient etre utilisees pour definir le terme < >. La presente etude evalue les preferences des consommateurs canadiens concemant les diverses normes sur les produits biologiques. Les normes sur I'analyse des residus de pesticides, les specifications sur I'origine du produit, les organismes de normalisation et les organismes de surveillance sont evaluees a Vaide d'une methode conjointe. Les resultats fondamentaux montrent que les consommateurs accordent une grande importance a une norme sur les pesticides qui exige des analyses regulieres du produit final etqu 'Us preferent une norme sur les aliments biologiques qui inclut un reglement sur I'origine du produit. ABSTRACT IN ENGLISH: In 21st century agriculture, standards are increasingly used to define new food products, such as organic food and fair trade. In some cases these standards are privately determined but in other cases they have been established by governments. Indeed, the Government of Canada recently announced its organic food regulations. A key dimension of the policy process involves choosing which standards are to be used to govern the production of organic food. Unfortunately, decision makers faced with these choices know very little about how the public values the various standards that could be used to define organic. This study evaluates Canadian consumers' preferences for different organic standards. Standards pertaining to pesticide-residue testing, product origin specifications, the standard setting agency, and standard monitoring agency are evaluated using a conjoint method. Key results suggest that consumers place a high value on a pesticide standard that involves regular testing of the end product and that they prefer an organic food standard to include a rule that limits where the good is produced. // ABSTRACT IN FRENCH: En agriculture en ce 21e siècle, des normes sont de plus en plus utilisées pour définir de nouveaux produits alimentaires tels que les aliments biologiques et les aliments issus du commerce équitable. Dans certains cas, ces normes sont établies par des organismes privés, et dans d'autres cas, elles sont établies par les gouvernements. Dernièrement, le gouvernement du Canada a annoncé son Règlement sur les produits biologiques. Un élément clé du processus d'élaboration des politiques consiste à choisir les normes qui s'appliqueront à la production d'aliments biologiques. Malheureusement, les décideurs à qui reviennent ces choix en savent très peu sur les valeurs que le public accorde aux diverses normes qui pourraient être utilisées pour définir le terme «biologique». La présente étude évalue les préférences des consommateurs canadiens concernant les diverses normes sur les produits biologiques. Les normes sur l'analyse des rsidus de pesticides, les spécifications sur l'origine du produit, les organismes de normalisation et les organismes de surveillance sont évaluées à l'aide d'une méthode conjointe. Les résultats fondamentaux montrent que les consommateurs accordent une grande importance à une norme sur les pesticides qui exige des analyses régulières du produit final et qu'ils préferent une norme sur les aliments biologiques qui inclut un règlement sur l'origine du produit. Reprinted by permission of Blackwell Publishing In 21st century agriculture, standards are increasingly used to define new food products, such as organic food and fair trade. In some cases these standards are privately determined but in other cases they have been established by governments. Indeed, the Government of Canada recently announced its organic food regulations. A key dimension of the policy process involves choosing which standards are to be used to govern the production of organic food. Unfortunately, decision makers faced with these choices know very little about how the public values the various standards that could be used to define organic. This study evaluates Canadian consumers' preferences for different organic standards. Standards pertaining to pesticide-residue testing, product origin specifications, the standard setting agency, and standard monitoring agency are evaluated using a conjoint method. Key results suggest that consumers place a high value on a pesticide standard that involves regular testing of the end product and that they prefer an organic food standard to include a rule that limits where the good is produced. En agriculture en ce 21e siècle, des normes sont de plus en plus utilisées pour définir de nouveaux produits alimentaires tels que les aliments biologiques et les aliments issus du commerce équitable. Dans certains cas, ces normes sont établies par des organismes privés, et dans d'autres cas, elles sont établies par les gouvernements. Dernièrement, le gouvernement du Canada a annoncé son Règlement sur les produits biologiques. Un élément clé du processus d'élaboration des politiques consiste à choisir les normes qui s'appliqueront à la production d'aliments biologiques. Malheureusement, les décideurs à qui reviennent ces choix en savent très peu sur les valeurs que le public accorde aux diverses normes qui pourraient être utilisées pour définir le terme «biologique». La présente étude évalue les préférences des consommateurs canadiens concernant les diverses normes sur les produits biologiques. Les normes sur l'analyse des résidus de pesticides, les spécifications sur l'origine du produit, les organismes de normalisation et les organismes de surveillance sont évaluées à l'aide d'une méthode conjointe. Les résultats fondamentaux montrent que les consommateurs accordent une grande importance à une norme sur les pesticides qui exige des analyses régulières du produit final et qu'ils préfèrent une norme sur les aliments biologiques qui inclut un règlement sur l'origine du produit. In 21st century agriculture, standards are increasingly used to define new food products, such as organic food and fair trade. In some cases these standards are privately determined but in other cases they have been established by governments. Indeed, the Government of Canada recently announced its organic food regulations. A key dimension of the policy process involves choosing which standards are to be used to govern the production of organic food. Unfortunately, decision makers faced with these choices know very little about how the public values the various standards that could be used to define organic. This study evaluates Canadian consumers' preferences for different organic standards. Standards pertaining to pesticide-residue testing, product origin specifications, the standard setting agency, and standard monitoring agency are evaluated using a conjoint method. Key results suggest that consumers place a high value on a pesticide standard that involves regular testing of the end product and that they prefer an organic food standard to include a rule that limits where the good is produced. Adapted from the source document. In 21st century agriculture, standards are increasingly used to define new food products, such as organic food and fair trade. In some cases these standards are privately determined but in other cases they have been established by governments. Indeed, the Government of Canada recently announced its organic food regulations. A key dimension of the policy process involves choosing which standards are to be used to govern the production of organic food. Unfortunately, decision makers faced with these choices know very little about how the public values the various standards that could be used to define organic. This study evaluates Canadian consumers' preferences for different organic standards. Standards pertaining to pesticide‐residue testing, product origin specifications, the standard setting agency, and standard monitoring agency are evaluated using a conjoint method. Key results suggest that consumers place a high value on a pesticide standard that involves regular testing of the end product and that they prefer an organic food standard to include a rule that limits where the good is produced. En agriculture en ce 21e siècle, des normes sont de plus en plus utilisées pour définir de nouveaux produits alimentaires tels que les aliments biologiques et les aliments issus du commerce équitable. Dans certains cas, ces normes sont établies par des organismes privés, et dans d'autres cas, elles sont établies par les gouvernements. Dernièrement, le gouvernement du Canada a annoncé son Règlement sur les produits biologiques. Un élément clé du processus d'élaboration des politiques consiste à choisir les normes qui s'appliqueront à la production d'aliments biologiques. Malheureusement, les décideurs à qui reviennent ces choix en savent très peu sur les valeurs que le public accorde aux diverses normes qui pourraient être utilisées pour définir le terme «biologique». La présente étude évalue les préférences des consommateurs canadiens concernant les diverses normes sur les produits biologiques. Les normes sur l'analyse des résidus de pesticides, les spécifications sur l'origine du produit, les organismes de normalisation et les organismes de surveillance sont évaluées à l'aide d'une méthode conjointe. Les résultats fondamentaux montrent que les consommateurs accordent une grande importance à une norme sur les pesticides qui exige des analyses régulières du produit final et qu'ils préfèrent une norme sur les aliments biologiques qui inclut un règlement sur l'origine du produit. In 21st century agriculture, standards are increasingly used to define new food products, such as organic food and fair trade. In some cases these standards are privately determined but in other cases they have been established by governments. Indeed, the Government of Canada recently announced its organic food regulations. A key dimension of the policy process involves choosing which standards are to be used to govern the production of organic food. Unfortunately, decision makers faced with these choices know very little about how the public values the various standards that could be used to define organic. This study evaluates Canadian consumers' preferences for different organic standards. Standards pertaining to pesticide-residue testing, product origin specifications, the standard setting agency, and standard monitoring agency are evaluated using a conjoint method. Key results suggest that consumers place a high value on a pesticide standard that involves regular testing of the end product and that they prefer an organic food standard to include a rule that limits where the good is produced. [PUBLICATION ABSTRACT] |
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| SubjectTerms | Agricultural economics Agriculture Agrofood industry Canada Consumer behavior Consumer behaviour Consumer preferences Consumers Fair trade Food Food industry Food production Natural & organic foods Organic farming Organic produce Pesticides Preferences Public opinion Regulation Studies |
| Title | Evaluating Consumer Preferences for Organic Food Production Standards |
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