An Exploration of e-Cigarette–Related Search Items on YouTube: Network Analysis

• Published in: Journal of medical Internet research Vol. 24; no. 1; p. e30679
• Main Authors: Dashtian, Hassan, Murthy, Dhiraj, Kong, Grace
• Format: Journal Article
• Language: English
• Published: Canada Journal of Medical Internet Research 27.01.2022; Gunther Eysenbach MD MPH, Associate Professor; JMIR Publications
• Subjects: Adolescent; Algorithms; Cigarette industry; Cigarettes; Classification; Electronic cigarettes; Electronic Nicotine Delivery Systems; Fictitious; Humans; Marijuana; Marketing; Network analysis; Original Paper; Product reviews; Recommender systems; Search engines; Smokers; Smoking and youth; Social Media; Social networks; Teenagers; Tobacco Products; Trends; Vaping; Women; Young adults; Youth; United States > US; electronic nicotine delivery systems; vaping; natural language processing; search engine; social media; social network analysis

e-Cigarette use among youth is high, which may be due in part to pro-e-cigarette content on social media such as YouTube. YouTube is also a valuable resource for learning about e-cigarette use, trends, marketing, and e-cigarette user perceptions. However, there is a lack of understanding on how simi...