Resource integration through digitalisation: a service ecosystem perspective
As digitalisation increasingly encompasses entire service ecosystems, it modifies resource integration patterns that connect ecosystem actors through strong and weak ties. To clarify how technological development contributes to this change, and how resource integration transforms the service ecosyst...
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| Published in | Journal of marketing management Vol. 35; no. 11-12; pp. 974 - 991 |
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| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
Helensburg
Routledge
2019
Taylor & Francis Ltd |
| Subjects | |
| Online Access | Get full text |
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| Abstract | As digitalisation increasingly encompasses entire service ecosystems, it modifies resource integration patterns that connect ecosystem actors through strong and weak ties. To clarify how technological development contributes to this change, and how resource integration transforms the service ecosystem, this qualitative case study explores the digitalisation strategy of a market-leading systems integrator in the maritime industry. Based on 40 depth interviews with managers, the findings show how technology increasingly serves as a key operant resource in the transformation of resource integration patterns. The study contributes to ecosystem dynamics research by identifying major differences between the pre-digitalised and digitalised states of a service ecosystem, and demonstrates the dual role of technology in both increasing pattern complexity and facilitating coordination of that complexity. |
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| AbstractList | As digitalisation increasingly encompasses entire service ecosystems, it modifies resource integration patterns that connect ecosystem actors through strong and weak ties. To clarify how technological development contributes to this change, and how resource integration transforms the service ecosystem, this qualitative case study explores the digitalisation strategy of a market-leading systems integrator in the maritime industry. Based on 40 depth interviews with managers, the findings show how technology increasingly serves as a key operant resource in the transformation of resource integration patterns. The study contributes to ecosystem dynamics research by identifying major differences between the pre-digitalised and digitalised states of a service ecosystem, and demonstrates the dual role of technology in both increasing pattern complexity and facilitating coordination of that complexity. |
| Author | Kowalkowski, Christian Sörhammar, David Tronvoll, Bård Sklyar, Alexey |
| Author_xml | – sequence: 1 givenname: Alexey orcidid: 0000-0002-5483-1745 surname: Sklyar fullname: Sklyar, Alexey email: alexey.sklyar@liu.se organization: Department of Management and Engineering, Linköping University – sequence: 2 givenname: Christian orcidid: 0000-0002-4081-9737 surname: Kowalkowski fullname: Kowalkowski, Christian organization: Department of Management and Engineering, Linköping University – sequence: 3 givenname: David orcidid: 0000-0002-5558-9014 surname: Sörhammar fullname: Sörhammar, David organization: Stockholm Business School, Stockholm University – sequence: 4 givenname: Bård orcidid: 0000-0002-5605-9285 surname: Tronvoll fullname: Tronvoll, Bård organization: CTF - Service Research Centre, Karlstad University |
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| Title | Resource integration through digitalisation: a service ecosystem perspective |
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