Heuristic decision making in network linking

• Published in: European journal of operational research Vol. 251; no. 1; pp. 158 - 170
• Main Authors: Harmsen - van Hout, Marjolein J.W., Dellaert, Benedict G.C., Herings, P. Jean-Jacques
• Format: Journal Article
• Language: English
• Published: Amsterdam Elsevier B.V 16.05.2016; Elsevier Sequoia S.A
• Subjects: Causality; Complexity; Decision analysis; Decision making models; Heuristic; Heuristic effects; Individual decision making; Joining; Laboratory experiment; Linking; Mixed logit; Network formation; Networks; Operational research; Operations research; Social networks; Studies; Tradeoff analysis; Individual decision making; Network formation; Heuristic effects; Laboratory experiment; Mixed logit

•We explore individual linking decisions in a network context by an incentivized laboratory experiment with mixed logit analysis.•The inherent complexity of this context results in two heuristic effects with substantial implications for OR models of network formation.•Individuals’ choices are system...