How can corporate social responsibility activities create value for stakeholders? A systematic review - Peloza, John; Shang, Jingzhi (Journal of the Academy of Marketing Science, 2011)
Keywords: Analysis; Business and Management; Corporate Social Responsibility; Green marketing; Marketing; Purchase intention; Researchers; Social responsibility; Social Sciences; Stakeholder; Stakeholders; Sustainable development; Systematic review; Öko-Marketing; United States; Corporate social responsibility; Customer value; Sustainability; Systematic review; Green marketing; Philanthropy; Consumption values; Identification