Consumer Innovativeness and Consumer Engagement: User Motivation As a Mediator - Tian, Zemin; Lu, Mengyuan (Social behavior and personality, 2022)
Keywords: Community colleges; Consumer behavior; Consumer Engagement; Consumer Innovativeness; Consumers; Hedonic Motivation; Hypotheses; Mobile; Mobile applications; Mobile commerce; Motivation; Questionnaires; Researcher subject relations; Researchers; Smartphones; Social; Structural equation modeling; Technology adoption; Technology application; Tourism; Tourism Applications; Travel industry; User Motivation; Utilitarian Motivation; China