Group identity in markets

• Published in: International journal of industrial organization Vol. 29; no. 1; pp. 104 - 115
• Main Authors: Li, Sherry Xin, Dogan, Kutsal, Haruvy, Ernan
• Format: Journal Article
• Language: English
• Published: Amsterdam Elsevier B.V 01.01.2011; Elsevier; Elsevier Sequoia S.A
• Series: International Journal of Industrial Organization
• Subjects: Bargaining; Economic behaviour; Experiments; Group identity; Group identity Experiments Markets Bargaining; Market; Market theory; Markets; Markt; Oligopoly; Perception; Preferences; Prices; Pricing; Social identity; Social networks; Soziale Gruppe; Studies; Test; D63; Bargaining; Markets; C91; Experiments; D61; L14; L13; Group identity

We present a laboratory experiment that measures the effects of group identity—one's perceived membership in social groups—on market transactions in an oligopoly market with a few sellers and buyers. We artificially induce group identity using art preferences and college majors in different tre...