APA (7th ed.) Citation

Wright, M. J., & Stern, P. (2015). Forecasting new product trial with analogous series. Journal of business research, 68(8), 1732-1738. https://doi.org/10.1016/j.jbusres.2015.03.032

Chicago Style (17th ed.) Citation

Wright, Malcolm J., and Philip Stern. "Forecasting New Product Trial with Analogous Series." Journal of Business Research 68, no. 8 (2015): 1732-1738. https://doi.org/10.1016/j.jbusres.2015.03.032.

MLA (9th ed.) Citation

Wright, Malcolm J., and Philip Stern. "Forecasting New Product Trial with Analogous Series." Journal of Business Research, vol. 68, no. 8, 2015, pp. 1732-1738, https://doi.org/10.1016/j.jbusres.2015.03.032.