Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values - Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. (Journal of business ethics, 2013)
Keywords: Altruism; Business and Management; Business Ethics; Business structures; Consumer behavior; Consumer behaviour; Consumer goods industries; Consumer motivation; Consumers; Corporate social responsibility; Economic altruism; Economic behaviour. Consumption; Economic research; Economic sociology; Education; Emotion; Emotional expression; Emotions; Ethics; Ethics and moral life; Hypothesis; Management; Morality; Motivation; Philosophy; Pollution control; Quality of Life Research; Social psychology; Social responsibility; Sociology; Sociology of economy and development; Sociology of knowledge and ethics; Sociology of knowledge and sociology of culture; Studies; Values; Gratitude; Corporate social responsibility; Consumer behavior; Altruistic values; Consumption; Behaviour; Enterprise; Altruism; Social responsibility