Customer value co-creation behavior: Scale development and validation

• Published in: Journal of business research Vol. 66; no. 9; pp. 1279 - 1284
• Main Authors: Yi, Youjae, Gong, Taeshik
• Format: Journal Article
• Language: English
• Published: New York Elsevier Inc 01.09.2013; Elsevier; Elsevier Sequoia S.A
• Subjects: Citizenship; Consumer behavior; Customer citizenship behavior; Customer participation behavior; Customer value; Customers; Kundenintegration; Kundenwert; Multidimensional analysis; Organizational behavior; Organizational behaviour; Participation; Scale development; Service-Dominant Logic; Studies; Value; Value chain; Value co-creation; Customer participation behavior; Customer citizenship behavior; Scale development; Value co-creation; Customer value; Service-dominant logic

This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The element...