Customer value co-creation behavior: Scale development and validation - Yi, Youjae; Gong, Taeshik (Journal of business research, 2013)
Keywords: Citizenship; Consumer behavior; Customer citizenship behavior; Customer participation behavior; Customer value; Customers; Kundenintegration; Kundenwert; Multidimensional analysis; Organizational behavior; Organizational behaviour; Participation; Scale development; Service-Dominant Logic; Studies; Value; Value chain; Value co-creation; Customer participation behavior; Customer citizenship behavior; Scale development; Value co-creation; Customer value; Service-dominant logic