Customer value co-creation behavior: Scale development and validation
This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The element...
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| Published in | Journal of business research Vol. 66; no. 9; pp. 1279 - 1284 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
New York
Elsevier Inc
01.09.2013
Elsevier Elsevier Sequoia S.A |
| Subjects | |
| Online Access | Get full text |
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| Abstract | This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The elements of customer participation behavior include information seeking, information sharing, responsible behavior, and personal interaction, whereas the aspects of customer citizenship behavior are feedback, advocacy, helping, and tolerance. The scale is multidimensional and hierarchical, and it exhibits internal consistency reliability, construct validity, and nomological validity. This study also shows that customer participation behavior and customer citizenship behavior exhibit different patterns of antecedents and consequences. |
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| AbstractList | This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The elements of customer participation behavior include information seeking, information sharing, responsible behavior, and personal interaction, whereas the aspects of customer citizenship behavior are feedback, advocacy, helping, and tolerance. The scale is multidimensional and hierarchical, and it exhibits internal consistency reliability, construct validity, and nomological validity. This study also shows that customer participation behavior and customer citizenship behavior exhibit different patterns of antecedents and consequences. This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The elements of customer participation behavior include information seeking, information sharing, responsible behavior, and personal interaction, whereas the aspects of customer citizenship behavior are feedback, advocacy, helping, and tolerance. The scale is multidimensional and hierarchical, and it exhibits internal consistency reliability, construct validity, and nomological validity. This study also shows that customer participation behavior and customer citizenship behavior exhibit different patterns of antecedents and consequences. [PUBLICATION ABSTRACT] This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The elements of customer participation behavior include information seeking, information sharing, responsible behavior, and personal interaction, whereas the aspects of customer citizenship behavior are feedback, advocacy, helping, and tolerance. The scale is multidimensional and hierarchical, and it exhibits internal consistency reliability, construct validity, and nomological validity. This study also shows that customer participation behavior and customer citizenship behavior exhibit different patterns of antecedents and consequences. [PUBLICATION ABSTRACT] All rights reserved, Elsevier |
| Author | Yi, Youjae Gong, Taeshik |
| Author_xml | – sequence: 1 givenname: Youjae surname: Yi fullname: Yi, Youjae email: youjae@snu.ac.kr organization: College of Business Administration, Seoul National University, 599 Gwanak-ro, Gwanak-gu, Seoul, 151-916, Republic of Korea – sequence: 2 givenname: Taeshik surname: Gong fullname: Gong, Taeshik email: taeshik.gong@strath.ac.uk organization: Department of Marketing in Strathclyde Business School, University of Strathclyde, Stenhouse Building, 173 Cathedral Street, Glasgow, G4 0RQ, United Kingdom |
| BackLink | http://www.econis.eu/PPNSET?PPN=749900431$$DView this record in ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften |
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| SubjectTerms | Citizenship Consumer behavior Customer citizenship behavior Customer participation behavior Customer value Customers Kundenintegration Kundenwert Multidimensional analysis Organizational behavior Organizational behaviour Participation Scale development Service-Dominant Logic Studies Value Value chain Value co-creation |
| Title | Customer value co-creation behavior: Scale development and validation |
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