APA (7th ed.) Citation

Yi, Y., & Gong, T. (2013). Customer value co-creation behavior: Scale development and validation. Journal of business research, 66(9), 1279-1284. https://doi.org/10.1016/j.jbusres.2012.02.026

Chicago Style (17th ed.) Citation

Yi, Youjae, and Taeshik Gong. "Customer Value Co-creation Behavior: Scale Development and Validation." Journal of Business Research 66, no. 9 (2013): 1279-1284. https://doi.org/10.1016/j.jbusres.2012.02.026.

MLA (9th ed.) Citation

Yi, Youjae, and Taeshik Gong. "Customer Value Co-creation Behavior: Scale Development and Validation." Journal of Business Research, vol. 66, no. 9, 2013, pp. 1279-1284, https://doi.org/10.1016/j.jbusres.2012.02.026.