Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment

• Published in: BMC public health Vol. 19; no. 1; pp. 1414 - 7
• Main Authors: Halkjelsvik, Torleif, Scheffels, Janne
• Format: Journal Article
• Language: English
• Published: England BioMed Central Ltd 29.10.2019; BioMed Central; BMC
• Subjects: Adolescent; Adult; Brand names; Branding; Cell differentiation; Chewing tobacco; Differentiation; Experimental studies; Female; Health aspects; Humans; Internet; Male; Norway; Plain packaging; Product Packaging - methods; Product Packaging - standards; Smokeless tobacco; Smoking; Snus; Social Perception; Standardised packaging; Tobacco, Smokeless; Young Adult; Norway; Sweden; Standardised packaging; Branding; Differentiation; Plain packaging; Smokeless tobacco; Snus

Perceptions of tobacco packaging may be consequential for consumption and initiation. We explored the potential effect of standardised packaging on young adults' ratings of the appeal of brands of snus (Swedish moist snuff) and on their perceptions of typical users of these brands. We were inte...