Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective - Tam, Kar Yan; Ho, Shuk Ying (Information systems research, 2005)
Keywords: Behavior; Building customization; Collaboration; Communication; Customer information files; Customer services; Customers; Customization; Data mining; Decision making; Elaboration likelihood model; Empowerment; human computer interaction; Hypotheses; Information processing; Information storage and retrieval systems; Information technology; Internet; Need for cognition; Persuasion; preference matching; recommendation set size; Recommendations; Ring tones; Saliency; sorting cue; Studies; web personalization; Websites; World Wide Web; United States