Gaining from vertical partnerships: knowledge transfer, relationship duration, and supplier performance improvement in the U.S. and Japanese automotive industries

We study sources of operational performance improvement in supplier partnerships. We argue that supplier performance will benefit most where time-bound relational assets have developed between a buyer and supplier and the firms exploit the resulting communication efficiency by transferring productiv...

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Published inStrategic management journal Vol. 24; no. 4; pp. 293 - 316
Main Authors Kotabe, Masaaki, Martin, Xavier, Domoto, Hiroshi
Format Journal Article
LanguageEnglish
Published Chichester, UK John Wiley & Sons, Ltd 01.04.2003
John Wiley and Sons
Wiley
Wiley Periodicals Inc
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Abstract We study sources of operational performance improvement in supplier partnerships. We argue that supplier performance will benefit most where time-bound relational assets have developed between a buyer and supplier and the firms exploit the resulting communication efficiency by transferring productive knowledge. We examine the effects of two forms of knowledge exchange together with the prior duration of the buyer--supplier relationship. We find similar interaction patterns in two survey samples of Japanese and U.S. automotive suppliers. The effect of ordinary technical exchanges on supplier performance improvement does not vary with relationship duration. The effect of higher-level technology transfer, however, grows more positive as relationship duration increases. Other results show relevant contrasts consistent with heterogeneous sourcing behavior between the two countries. The findings highlight the role of relational assets and show that it is important to distinguish between simple techniques and higher-level technological capabilities when studying interfirm relationships. This research extends the literatures on knowledge transfer, buyer--supplier partnerships, and the performance dynamics of interfirm and intrafirm relationships in general.
AbstractList We study sources of operational performance improvement in supplier partnerships. We argue that supplier performance will benefit most where time‐bound relational assets have developed between a buyer and supplier and the firms exploit the resulting communication efficiency by transferring productive knowledge. We examine the effects of two forms of knowledge exchange together with the prior duration of the buyer–supplier relationship. We find similar interaction patterns in two survey samples of Japanese and U.S. automotive suppliers. The effect of ordinary technical exchanges on supplier performance improvement does not vary with relationship duration. The effect of higher‐level technology transfer, however, grows more positive as relationship duration increases. Other results show relevant contrasts consistent with heterogeneous sourcing behavior between the two countries. The findings highlight the role of relational assets and show that it is important to distinguish between simple techniques and higher‐level technological capabilities when studying interfirm relationships. This research extends the literatures on knowledge transfer, buyer–supplier partnerships, and the performance dynamics of interfirm and intrafirm relationships in general. Copyright © 2002 John Wiley & Sons, Ltd.
We study sources of operational performance improvement in supplier partnerships. We argue that supplier performance will benefit most where time-bound relational assets have developed between a buyer and supplier and the firms exploit the resulting communication efficiency by transferring productive knowledge. We examine the effects of two forms of knowledge exchange together with the prior duration of the buyer--supplier relationship. We find similar interaction patterns in two survey samples of Japanese and U.S. automotive suppliers. The effect of ordinary technical exchanges on supplier performance improvement does not vary with relationship duration. The effect of higher-level technology transfer, however, grows more positive as relationship duration increases. Other results show relevant contrasts consistent with heterogeneous sourcing behavior between the two countries. The findings highlight the role of relational assets and show that it is important to distinguish between simple techniques and higher-level technological capabilities when studying interfirm relationships. This research extends the literatures on knowledge transfer, buyer--supplier partnerships, and the performance dynamics of interfirm and intrafirm relationships in general.
We study sources of operational performance improvement in supplier partnerships. We argue that supplier performance will benefit most where time-bound relational assets have developed between a buyer and supplier and the firms exploit the resulting communication efficiency by transferring productive knowledge. We examine the effects of two forms of knowledge exchange together with the prior duration of the buyer-supplier relationship. We find similar interaction patterns in two survey samples of Japanese and U.S. automotive suppliers. The effect of ordinary technical exchanges on supplier performance improvement does not vary with relationship duration. The effect of higher-level technology transfer, however, grows more positive as relationship duration increases. Other results show relevant contrasts consistent with heterogeneous sourcing behavior between the two countries. The findings highlight the role of relational assets and show that it is important to distinguish between simple techniques and higher-level technological capabilities when studying interfirm relationships. This research extends the literatures on knowledge transfer, buyer-supplier partnerships, and the performance dynamics of interfirm and intrafirm relationships in general. [PUBLICATION ABSTRACT]
Author Kotabe, Masaaki
Martin, Xavier
Domoto, Hiroshi
Author_xml – sequence: 1
  givenname: Masaaki
  surname: Kotabe
  fullname: Kotabe, Masaaki
  organization: Institute of Global Management Studies, Temple University, Philadelphia, Pennsylvania, U.S.A
– sequence: 2
  givenname: Xavier
  surname: Martin
  fullname: Martin, Xavier
  email: xmartin@stern.nyu.edu
  organization: Stern School of Business, New York University, New York, New York, U.S.A
– sequence: 3
  givenname: Hiroshi
  surname: Domoto
  fullname: Domoto, Hiroshi
  organization: Department of Business and Management Information, Tokyo University of Information Science, Japan
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Keywords relation-specific assets
knowledge transfer
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strategic sourcing
supply chain management
interfirm collaboration
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References_xml – reference: Helfat CE. 1997. Know-how and asset complementarity and dynamic capability accumulation: the case of R&D. Strategic Management Journal 18(5): 339-360.
– reference: Nelson RR, Winter SG. 1982. An Evolutionary Theory of Economic Change. Harvard University Press: Cambridge, MA.
– reference: Szulanski G. 1996. Exploring internal stickiness: impediments to the transfer of best practice within the firm. Strategic Management Journal, Winter Special Issue 17: 27-43.
– reference: Cusumano MA, Takeishi A. 1991. Supplier relations and management: a survey of Japanese, Japanese-transplant, and U.S. auto plants. Strategic Management Journal 12(8): 563-588.
– reference: Takeishi A. 2001. Bridging inter- and intra-firm boundaries: management of supplier involvement in automobile product development. Strategic Management Journal 22(5): 403-433.
– reference: Porter ME. 1980. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press: New York.
– reference: Dosi G. 1988. Sources, procedures, and microeconomic effects of innovation. Journal of Economic Literature 26: 1120-1171.
– reference: Helper S. 1991b. Strategy and irreversibility in supplier relations: the case of the U.S. automobile industry. Business History Review 65(Winter): 781-824.
– reference: Porter ME. 1985. Competitive Advantage: Creating and Sustaining Superior Performance. Free Press: New York.
– reference: Ramsay J. 1996. The case against purchasing partnerships. International Journal of Purchasing Management 4(32): 13-19.
– reference: Arora A, Gambardella A. 1994. Evaluating technological information and utilizing it. Journal of Economic Behavior and Organization 24: 91-114.
– reference: Clark KB, Fujimoto T. 1991. Product Development Performance. Harvard Business School Press: Boston, MA.
– reference: White H. 1980. A heteroskedasticity-consistent covariance matrix estimator and a direct test for heteroskedasticity. Econometrica 48: 817-838.
– reference: Bagozzi RP, Yi Y. 1993. Multitrait-multimethod matrices in consumer research: critique and new developments. Journal of Consumer Psychology 2(2): 143-170.
– reference: Dyer JH, Singh H. 1998. The relational view: cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review 23(4): 660-679.
– reference: Asanuma B. 1989. Manufacturer-supplier relationships in Japan and the concept of relation-specific skill. Journal of the Japanese and International Economies 3: 1-30.
– reference: Teece DJ. 1977. Technology transfer by multinational firms: the resource cost of transferring technological know-how. Economic Journal 87: 242-261.
– reference: Fichman M, Levinthal DA. 1991b. Honeymoons and the liability of adolescence: a new perspective on duration dependence in social and organizational relationships. Academy of Management Review 16(2): 442-468.
– reference: Armstrong JS, Overton T. 1977. Estimating nonresponse bias in mail surveys. Journal of Marketing Research 14(August): 396-402.
– reference: Cohen J, Cohen P. 1983. Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences (2nd edn.) Erlbaum: New York.
– reference: Wernerfelt B. 1984. A resource-based view of the firm. Strategic Management Journal 5(2): 171-180.
– reference: Robinson P, Martin X. 1997. The Japanese economy: unpacking the Japanese economic system. Sloan Management Review 38(3): 6-7.
– reference: Sakai K. 1990. The feudal world of Japanese manufacturing. Harvard Business Review 68(6): 38-49.
– reference: Stigler GJ, Becker GS. 1977. De gustibus non est disputandum. American Economic Review 67: 76-90.
– reference: Zaheer A, McEvily B, Perrone V. 1998. Does trust matter? Exploring the effects of interorganizational and interpersonal trust on performance. Organization Science 9(2): 141-159.
– reference: Branstetter L. 2000. Vertical keiretsu and knowledge spillovers in Japanese manufacturing: an empirical assessment. Journal of the Japanese and International Economies 14(2): 73-104.
– reference: Podsakoff PM, Organ DW. 1986. Self-reports in organizational research: problems and prospects. Journal of Management 12(4): 531-544.
– reference: Steenkamp JE, van Trijp HCM. 1991. The use of LISREL in validating marketing constructs. International Journal of Marketing Research 8: 283-299.
– reference: Uzzi B. 1997. Social structure and competition in interfirm networks: the paradox of embeddedness. Administrative Science Quarterly 42(1): 35-67.
– reference: von Hippel E. 1988. The Sources of Innovation. Oxford University Press: New York.
– reference: Wernerfelt B. 1985. Brand loyalty and user skills. Journal of Economic Behavior and Organization 6: 381-385.
– reference: Hall ET, Hall MR. 1990. Understanding Cultural Differences. Intercultural Press: Yarmouth, ME.
– reference: Kotabe M. 1998. Efficiency vs. effectiveness orientation of global sourcing strategy: a comparison of U.S. and Japanese multinational companies. Academy of Management Executive 12(November): 107-119.
– reference: Steensma HK, Lyles MA. 2000. Explaining IJV survival in a transitional economy through social exchange and knowledge-based perspectives. Strategic Management Journal 21(8): 831-851.
– reference: Collis D. 1991. A resource-based analysis of global competition: the case of the bearings industry. Strategic Management Journal, Summer Special Issue 12: 49-68.
– reference: Galbraith C. 1990. Transferring core manufacturing technologies in high-technology firms. California Management Review 32(Summer): 56-70.
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Snippet We study sources of operational performance improvement in supplier partnerships. We argue that supplier performance will benefit most where time-bound...
We study sources of operational performance improvement in supplier partnerships. We argue that supplier performance will benefit most where time‐bound...
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SubjectTerms Alliances
Applied sciences
Automobile industry
Automobile manufacturers
Automotive industries
Business structures
Collaboration
Communication
Competitive advantage
Cooperation
Corporate strategies
Design engineering
Economics
Exact sciences and technology
General aspects
interfirm collaboration
Japan
Knowledge
Knowledge management
knowledge transfer
Management
Management science
Performance technology
Product development
Purchasing
relation-specific assets
Strategic management
Strategic planning
strategic sourcing
Studies
Suppliers
Supply chain management
Technology transfer
U.S.A
Vendor supplier relations
vertical partnerships
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Title Gaining from vertical partnerships: knowledge transfer, relationship duration, and supplier performance improvement in the U.S. and Japanese automotive industries
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Volume 24
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