Everybody loves beauty? The moderated effect of body attractiveness among young Koreans

• Published in: Fashion and textiles Vol. 5; no. 1; pp. 1 - 16
• Main Authors: Baek, Eunsoo, Choo, Ho Jung
• Format: Journal Article
• Language: English
• Published: Singapore Springer Singapore 30.07.2018; Springer Nature B.V; SpringerOpen; 한국의류학회
• Subjects: Appearance-contingent self-worth; Beauty-is-good stereotype; Body attractiveness; Business and Management; Characterization and Evaluation of Materials; Chemistry; Chemistry and Materials Science; Dependence; Environment; Gender; Life Sciences; Perception; Slimness; Tallness; Textile Engineering; 생활과학; Beauty-is-good stereotype; Body attractiveness; Gender; Tallness; Slimness; Appearance-contingent self-worth

Physical attractiveness affects people’s lives in numerous ways. This study examined the effect of a woman’s body attractiveness on favorability perception based on the ‘beauty-is-good’ stereotype in the context of South Korea. Body attractiveness was operationalized using tallness in Study 1 and sl...