The Impact of Regulatory Fit on Postdecision Evaluation
We investigated the effect of regulatory fit between regulatory focus and decision mode on postdecision evaluation, and the mechanism underlying this effect, in a 2 (regulatory focus: promotion vs. prevention) × 2 (decision mode: intuitive vs. deliberative) between-subjects factorial-design experime...
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| Published in | Social behavior and personality Vol. 44; no. 3; pp. 383 - 390 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Palmerston North
Scientific Journal Publishers
01.04.2016
Scientific Journal Publishers, Ltd Scientific Journal Publishers Ltd |
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| Online Access | Get full text |
| ISSN | 0301-2212 1179-6391 |
| DOI | 10.2224/sbp.2016.44.3.383 |
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| Abstract | We investigated the effect of regulatory fit between regulatory focus and decision mode on postdecision evaluation, and the mechanism underlying this effect, in a 2 (regulatory focus: promotion vs. prevention) × 2 (decision mode: intuitive vs. deliberative) between-subjects factorial-design
experiment. Participants were 92 undergraduate students who underwent regulatory focus priming before performing a multiattribute decision-making task, and then completed measures concerning postdecision evaluation and feeling right. Results showed that promotion-focused participants in intuitive
mode made a more favorable postdecision evaluation than did those in deliberative mode, whereas prevention-focused participants in deliberative mode made a more favorable postdecision evaluation than did those in intuitive mode. The mechanism underlying this impact was the experience of feeling
right. Implications for future research are discussed. |
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| AbstractList | We investigated the effect of regulatory fit between regulatory focus and decision mode on postdecision evaluation, and the mechanism underlying this effect, in a 2 (regulatory focus: promotion vs. prevention) x 2 (decision mode: intuitive vs. deliberative) between-subjects factorial-design experiment. Participants were 92 undergraduate students who underwent regulatory focus priming before performing a multiattribute decision-making task, and then completed measures concerning postdecision evaluation and feeling right. Results showed that promotion-focused participants in intuitive mode made a more favorable postdecision evaluation than did those in deliberative mode, whereas prevention-focused participants in deliberative mode made a more favorable postdecision evaluation than did those in intuitive mode. The mechanism underlying this impact was the experience of feeling right. Implications for future research are discussed. Keywords: promotion regulatory focus, prevention regulatory focus, intuitive decision mode, deliberative decision mode, regulatory fit, postdecision evaluation, feeling right. We investigated the effect of regulatory fit between regulatory focus and decision mode on postdecision evaluation, and the mechanism underlying this effect, in a 2 (regulatory focus: promotion vs. prevention) × 2 (decision mode: intuitive vs. deliberative) between-subjects factorial-design experiment. Participants were 92 undergraduate students who underwent regulatory focus priming before performing a multiattribute decision-making task, and then completed measures concerning postdecision evaluation and feeling right. Results showed that promotion-focused participants in intuitive mode made a more favorable postdecision evaluation than did those in deliberative mode, whereas prevention-focused participants in deliberative mode made a more favorable postdecision evaluation than did those in intuitive mode. The mechanism underlying this impact was the experience of feeling right. Implications for future research are discussed. We investigated the effect of regulatory fit between regulatory focus and decision mode on postdecision evaluation, and the mechanism underlying this effect, in a 2 (regulatory focus: promotion vs. prevention) x 2 (decision mode: intuitive vs. deliberative) between-subjects factorial-design experiment. Participants were 92 undergraduate students who underwent regulatory focus priming before performing a multiattribute decision-making task, and then completed measures concerning postdecision evaluation and feeling right. Results showed that promotion-focused participants in intuitive mode made a more favorable postdecision evaluation than did those in deliberative mode, whereas prevention-focused participants in deliberative mode made a more favorable postdecision evaluation than did those in intuitive mode. The mechanism underlying this impact was the experience of feeling right. Implications for future research are discussed. We investigated the effect of regulatory fit between regulatory focus and decision mode on postdecision evaluation, and the mechanism underlying this effect, in a 2 (regulatory focus: promotion vs. prevention) × 2 (decision mode: intuitive vs. deliberative) between-subjects factorial-design experiment. Participants were 92 undergraduate students who underwent regulatory focus priming before performing a multiattribute decision-making task, and then completed measures concerning postdecision evaluation and feeling right. Results showed that promotion-focused participants in intuitive mode made a more favorable postdecision evaluation than did those in deliberative mode, whereas prevention-focused participants in deliberative mode made a more favorable postdecision evaluation than did those in intuitive mode. The mechanism underlying this impact was the experience of feeling right. Implications for future research are discussed. |
| Audience | Academic |
| Author | Wang, Huaiyong Liu, Yongfang |
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| SubjectTerms | Boundary conditions Decision making Deliberative Decision Mode Feeling Right Hypotheses Intuitive Decision Mode Postdecision Evaluation Prevention Prevention Regulatory Focus Promotion Regulatory Focus Psychological research Regulation Regulatory Fit Regulatory focus theory (Psychology) Researchers Satisficing Studies |
| Title | The Impact of Regulatory Fit on Postdecision Evaluation |
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