Carbon footprint information, prices, and restaurant wine choices by customers: A natural field experiment

• Published in: Ecological economics Vol. 186; p. 107061
• Main Authors: Soregaroli, Claudio, Ricci, Elena Claire, Stranieri, Stefanella, Nayga, Rodolfo M., Capri, Ettore, Castellari, Elena
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.08.2021
• Subjects: carbon; carbon dioxide; Carbon footprint; Climate change; ecological economics; field experimentation; issues and policy; Natural field experiment; Nudging; prices; Restaurant; restaurants; Sustainability labels; Wine consumers; wines; Climate change; Restaurant; Wine consumers; Sustainability labels; Nudging; Natural field experiment; Carbon footprint

Growing evidence suggests that consumers should be involved in the solutions to climate change. To test the responsiveness of wine consumers to carbon footprint stimuli we set a natural field experiment in a restaurant modifying the choice architecture of wine decisions. We modified wine cards to pr...